Executive advisory · Sport · Major events · Venues · Tourism
Advisory for Boards and CEOs, led by someone who has run the organisations he now advises.
Strategy and delivery for sport, major events, tourism, brands and venues. One accountable lead on every mandate, with the right specialists around it.
Strategy · Commercial Growth · Partnerships · Major Projects · Delivery
Track record
$900M+
Government and infrastructure investment secured or influenced for Australian football
$388M
Legacy ’23 government investment, co-led nationally
$116M
Home of the Matildas, conceived and delivered
$140M
Football Australia annual turnover by 2025, up from $40M in 2020. Commercial revenue up $80M
1M→6M
Growth of the Matildas’ digital community, with crowds from 6,000 to 50,000+
$100M+
Sponsorship and partnership value secured across his career
The $388M and $116M sit within the $900M+ total. Results achieved by founder Peter Filopoulos in executive and CEO roles at Perth Glory, Football Victoria and Football Australia.
Capabilities
Strategic plans for governing bodies, leagues and clubs. Governance reviews and constitutional reform. Counsel to the Chair, the Board and the CEO, including CEO search and succession.
Proof FootballALLways and The Perth Glory Way. Governance rebuilt after the 2015 sanctions.
Marketing strategy, partnership strategy and sales, media rights and investor propositions, member, ticketing and venue revenue, and advice for brands investing in sport.
Proof $100M+ in partnerships. Three rights deals for OneSoccer. $62M+ a year at Marvel Stadium.
Funding cases, facilities strategies, advocacy campaigns and host-government deals. Client-side advice for owners of major sport facility projects.
Proof $400M facilities strategy. $388M Legacy ’23. $116M Home of the Matildas.
Event strategy and bids, tourism and destination marketing, market entry into Australia and the Asia Pacific, and readiness for Brisbane 2032.
Proof FIFA Women’s World Cup 2023. Worked with Tourism WA, Visit Victoria, Destination NSW, Experience Gold Coast, Events Canberra, Tourism and Events Queensland, Brisbane Economic Development Agency and the City of Bunbury to sell events and deliver return on objectives, investment and economic impact. Canada ahead of FIFA World Cup 2026.
Specialism: women’s sport. Peter built the Matildas brand through a home World Cup: crowds from 6,000 to 50,000+, a digital community from 1M to 6M, and ’Til It’s Done.
Sectors
Our work is designed for organisations that need commercial clarity, trusted stakeholder engagement and a practical path to delivery.
How we work
Intrepid Fox Group begins with the problem and the outcome the client needs. A senior lead stays accountable for the engagement. We then draw on relevant independent specialists and delivery partners when the brief requires additional skills or capacity. Roles, responsibilities, confidentiality and commercial terms are agreed before work begins.
Understand the objective, context, constraints, stakeholders, decision rights and measures of success.
Set a practical scope, the required expertise, milestones, deliverables and governance.
Bring together the people suited to the brief and integrate with the client's team.
Work through decisions, execution and reporting with clear accountability for progress.
START HERE · FIXED FEE, SET BY SCOPE
Where the value is, what’s blocking it and what to do first.
How the Board, constitution and reporting stand up, and what to fix first.
The investment case for a venue, event or program, tested and ready for a Board or government.
Start a conversationA clear scope, a clear finish line.
A standing adviser to the Chair, the Board or the CEO.
An experienced CEO or executive in the chair from week one.
Specialists assembled around a larger mandate, one lead accountable.
Typical mandates
Leadership
Founder and Managing Director Peter Filopoulos is a twice-appointed CEO, of Perth Glory and Football Victoria. He sat on Football Australia’s Executive Leadership Team through the FIFA Women’s World Cup 2023, and led strategy and marketing for Canadian football ahead of FIFA World Cup 2026.
Twenty-five years across clubs, governing bodies, venues, Olympic sport, major events and international football. He has worked with Boards, governments, rights holders, broadcasters, investors and brands, and he leads every Intrepid Fox mandate personally.
Intrepid Fox Group is built to apply that perspective through the right team for each engagement. For Peter's full biography, career outcomes and personal advisory offer, visit Peter Filopoulos Advisory.
The bench
Some mandates need a focused senior adviser. Others need more hands. Intrepid Fox Group brings in specialist partners only where the brief needs them, with Peter accountable for the result. Who does the work, and how decisions are made, is agreed before it starts.
When the story matters as much as the decision.
From concept to the day itself.
Audience, content, data and platforms.
Sponsorship and partnership sales capacity.
Needs analysis, feasibility and facility planning.
Research, data and market intelligence behind the decision.
In their words
“He was the stand-out candidate during an extensive recruitment process. Peter has excelled at every level of football.”James Johnson, Chief Executive, Football Australia (then FFA), announcing Peter’s appointment, August 2020
“A visionary operator who always has the big picture top of mind.”
“I’ve been fortunate enough to work with many of his peers in our global clients like Dallas Cowboys, Real Madrid and AEG… Peter would not be out of place in any of these organisations.”
“His warmth and inclusiveness with major partners was a significant reason for the long term commercial partnerships HFC enjoyed.”
Johnson: Football Australia media release, 24 August 2020. Others: LinkedIn recommendations.
Contact
Bring us the problem that matters most. We start with a direct conversation, not a proposal.
